TB
CLEVELAND—American Kenda Rubber Industrial Co. Ltd. is partnering with the National Basketball Association's Cleveland Cavaliers as an official team sponsor.
For the next two seasons, Kenda said it will welcome fans back to Quicken Loans Arena as the team's presenting game sponsor for the home opener. This year, all fans who attended the Oct. 30 home opener received a Cavaliers 2013-14 season schedule magnet.
In addition to its Cavaliers partnership, Kenda said it has established relationships with other sports teams, including the Houston Rockets, Cincinnati Reds and the Columbus Blue Jackets.