PASADENA, Md.— China's Aeolus Tyre Co. Ltd. has launched its new website, aeolustireamerica.com, which showcases the company's line of passenger and light truck tires available in the U.S.
The new website will feature simple navigation, Aeolus said, with screens automatically orienting to any browser-enabled smartphone or tablet. It also will provide detailed information about the company, its heritage and other interactive functions.
"Aeolustireamerica.com incorporates a responsive design, making it mobile-friendly and easy to navigate on any device," said Mike Leverington, general manager, U.S. "As our marketing footprint grows, this will be one more accomplishment in our ongoing commitment to be a leading global competitor."
He said how the company communicates and provides product information to dealers and consumers "will be as important as our full line of high quality products," and a lot of emphasis was placed on user experience in developing the new site.
In addition to learning more about Aeolus' full line of products and other information, the company said visitors will be able to enroll to receive news from Aeolus through the Aeolus Tires Newsletter.
Aeolus said future enhancements will include a dealer locator, find your tire, owners section and a dealer portal.