ROME, Ga.—Pirelli Tire North America Inc. has forged a partnership with Audi Club North America and struck a deal with Porsche Club of America for Pirelli to be the official tire for the PCA's various club racing championships.
The deals reflect Pirelli's strategy to align itself more closely with premium car brands and forge a link to their constituency, according to Rafael Navarro, Pirelli NAFTA region vice president of communications, motorsports and public relations.
Pirelli's partnership with Audi Club North America is tied to Pirelli's strong original equipment presence with Audi and Volkswagen Group, Navarro said.
The partnership started recently when Pirelli sponsored the Audi club's annual convention in Nashville Oct. 2-6 and will continue with engagements at other regional events, he said.
Pirelli said the deal with the Porsche Club of America makes it the official tire for the club's Racing National Points Championships.