AKRON—Goodyear is joining the "It Can Wait" campaign, agreeing to promote via its fleet of blimps the national education and awareness campaign encouraging people never to text while driving.
Goodyear's fleet of blimps will carry messaging on Sept. 19 to coincide with the It Can Wait movement's Drive 4 Pledges Day.
The messaging to be carried on the blimps is intended to increase attention for the It Can Wait campaign, Goodyear said, which has inspired more than 2.5 million pledges never to text and drive since its inception in August 2012.
On Pledge Day, Goodyear also is engaging its associates in making the pledge to refrain from texting and driving. Goodyear's safety policy has prohibited texting while driving in company-owned vehicles since 2010.
"Goodyear is joining the pledge campaign to increase attention around the significant risks associated with texting while driving," said Paul Fitzhenry, Goodyear senior vice president of global communications.