NANJING, China—Huntsman Corp. has separated the Association of Southeast Asian Nations market into two in order to focus its efforts better at driving growth in the region, according to Kenny Pan, Huntsman's vice president polyurethanes, Asia Pacific.
Speaking to Urethanes Technology International at PU China, which is currently being held in Nanjing, Pan said that the company has decided to look at the region in two parts, the north ASEAN area and the south ASEAN area.
He said this allows it to deal more efficiently with the variations among the countries in the south-east Asian region.
The north ASEAN region includes Vietnam, Laos and Cambodia, while the south ASEAN region includes Singapore, Malaysia and Indonesia, where Huntsman commissioned a systems house in July 2012.
Pan emphasized that Huntsman is committed not only to the Chinese market but also to what he describes as the Greater Asia region, which also offers huge potential to the company.