FULLERTON, Calif.—Yokohama Tire Corp.'s Home Team Pride promotion is back.
This year's promotion features the NFL's Chicago Bears, New England Patriots and, for the first time, Indianapolis Colts.
Yokohama said the campaign runs through Oct. 13 and consists of Colts and Patriots fans receiving a $100 gift card when purchasing a set of four Yokohama tires from participating dealers. The gift card can be used at the Colts Pro Shop at Lucas Oil Stadium or at the Colts merchandise online shop, or at the Patriots ProShop at Gillette Stadium or at the Patriots merchandise online ship.
For Bears fans, the promotion includes a free, exclusive blue version of the popular Bears "Kick Off" hoodie with the purchase of four Yokohama tires from participating dealers.
Yokohama said its 2013 sports sponsorship roster also includes partnerships with Major League Baseball's Cincinnati Reds, Los Angeles Angels and New York Yankees.