TOKYO—Bridgestone Corp. will be the title sponsor of the World Solar Challenge 2013, an 1,800-mile race across Australia for solar-powered vehicles.
Bridgestone said it expects a record 45 teams from 26 nations to compete in the Bridgestone World Solar Challenge 2013, starting Oct. 6 in Darwin on the north coast and ending Oct. 13 in Adelaide on the south coast.
Financial terms of the sponsorship deal were not disclosed. Bridgestone did not say what, if any, tires it might provide.
This year's event will be the 12th running of the race since 1987.