FORT MILL, S.C.—Continental Tire the Americas, L.L.C. has named Javier Mendoza the head of the Caribbean, Mexican and Central American market for Continental Tire de Mexico. He also will be responsible for leading the passenger and light truck tire replacement sales business.
Mendoza was the head of commercial vehicle tire sales for the CAMEXA market. He also has had various other roles as a manager in Continental's tire business. He joined Continental in 2002 and is fluent in Spanish, English and French.
Jochen Etzel, CEO of Continental Tire the Americas, said Mendoza strengthened the company's relationship and businesses with its customers and improved the company's presence in the CAMEXA market over the past eight years.