FULLERTON, Calif.—For the ninth consecutive year, Yokohama Tire Corp. is the official tire of the Pebble Beach Concours d'Elegance Aug. 17-18.
Yokohama said it will have a display, which will be open to attendees Saturday and Sunday, located close to the first tee of the Pebble Beach Golf Links—in central California between Monterey and Carmel—and near one of the highly-trafficked main entrances.
The display will include:
• The Advan Sport V105 and the Advan Neova AD08 R;
• A 429-horsepower, 2013 Mercedes-Benz SL550 fitted with Advan Sport V105 tires; and
• Two PlayStation race simulators featuring the soon-to-be-released Gran Turismo 6.
"People attending will have access to some of the most prestigious cars and motorcycles in the world and join Yokohama in celebrating this legendary automotive gathering," said Alan Holtschneider, Yokohama senior director, marketing communications.
Holtschneider said Yokohama's Pebble Beach Concours sponsorship agreement also includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.