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August 06, 2013 02:00 AM

Latin American show organizers plan auto parts expo

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    PANAMA CITY, Panama—Following the success of the fourth annual Latin American & Caribbean Tyre Expo, the show's organizers are planning a new conference for the region focusing on auto parts.

    The Latin Auto Parts Expo will take place July 9-12, 2014, at the Atlapa Convention Center in Panama City, the same location as the Tyre Expo, which will run two weeks later on July 23-26, 2014.

    The new show will be tailored to original equipment and aftermarket parts business for buyers from South America, Central America and the Caribbean, said Show Director Linda Bassitt.

    The owner of the expos is Latin Expo Group L.L.C., headquartered in Miami with an office in Panama. The CEO of the organization, Gus Lima, is CEO of Oriente Triangle Latin America Inc. and Grupo Sailun Latin America Inc., also based in Miami. Oriente Triangle distributes the Triangle tire brand in Latin America and Florida, while Grupo Sailun distributes the Sailun brand in Latin America.

    Lima said the idea for the Parts Expo came about as a result of having to reject about 100 companies that wanted to come to the tire show to sell parts.

    “I said, ‘No, this is a tire expo,' ” he said to the parts companies wanting to exhibit at the tire expo.

    “If you are not directly involved in the tire business, I'm sorry we don't want our people to get diluted with different products.”

    In 2015, Lima anticipates adding a third show for the food and beverage industry.

    All three shows are tailored to the business-to-business market, he said. They are not open to the public, and no admission is charged.

    “It's strictly for business people to meet business people and make deals and make money,” he said.

    Regarding the 2013 Latin American & Caribbean Tyre Expo, Lima said the show grew to 220 exhibitors from 187 a year ago. Attendance reached 4,100, including 3,370 who were registered buyers, according to Bassitt.

    Lima said the show is about “selling tires,” and the expo helps to make that happen by bringing people together in a place they can do business on the showroom floor.

    “This is a tire show by tire dealers for tire dealers,” he said. “I call this the ‘show and sell' tire expo, not the ‘show and tell' tire expo.”

    Lima said this year's expo probably will generate $500 million in sales for exhibiting companies. The exhibitors “don't have to sell a lot to get yearly sales of the whole show to get a combined half a billion dollars,” he said.

     

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