SOUTHFIELD, Mich.—Anco Wipers has become the official wiper blade of the National Hockey League after agreeing to an exclusive marketing partnership with its parent company Federal-Mogul Corp.
The NHL's geographic footprint will help the company connect with millions of wiper customers in the prime wiper selling seasons, according to Michael Proud, director of marketing at Federal-Mogul,
Anco will sponsor a variety of special events throughout the 2013-14 season as part of the agreement. These events will be aligned with national and local Anco offers that will allow customers to replace their wipers with Anco products.
Anco wipers include all-season profile-style wipers, hybrid-style wipers, flat wipers, bridge-style wipers and winter blades among others.