HANOVER, Germany—Tire manufacturer Continental A.G. said it has been supplying rubber compounds, which provide "noticeably improved" grip on wet and dry surfaces, to Adidas for four years.
The technology partnership between Adidas and Continental has been expanded in recent years, Conti said, and reports that Adidas offers more than 30 different models of running and trekking shoes featuring a non-slip Continental sole.
More grip means better contact with the running surface, improved traction, and thus faster times, Continental said.