HANOVER, Germany—Continental A.G. has changed the look of its logo, making its prancing horse more stylized, and strengthened the use of the new corporate tagline "The Future in Motion."
Continental Chairman Elmar Degenhart disclosed the changes to shareholders at the firm's annual meeting in Hanover May 15, saying the "more contemporary, fresh design" reflects the firm's new core message.
The prancing horse in Conti's logo is a nod to the coat of arms of the state of Lower Saxony, where Hanover is located and Conti is based. The firm has used the "rampant" horse—as described by Conti—in its logo since 1882.