FORT MILL, S.C.—Continental Tire the Americas L.L.C. will become the official sponsor and official tire of U.S. Soccer's Men's, Women's and Youth National Teams.
Conti also extended its agreement as an official partner and the official tire of Major League Soccer (MLS) in the U.S. and Canada.
Conti's new multiyear partnership with U.S. Soccer involves supporting the U.S. national teams through the 2014 FIFA World Cup, the 2015 FIFA Women's World Cup, the 2016 Olympic Games and a variety of games and tournaments at every age level, the tire maker said. Financial terms were not disclosed.
The MLS partnership includes designation as the official tire of the MLS All-Star Game and MLS Cup, the league's championship game. Conti has been an MLS sponsor since 2010.
Under the agreement, Conti will retain the right to use MLS, MLS All-Star Game and MLS Cup marks in its advertising and marketing materials at a local and national level. The sponsorship also includes in-stadium signage and activation rights at a specified amount of games.
Conti also will receive exposure on MLSsoccer.com and VIP hospitality suites in select markets.