ESSEN, Germany— For the second year in a row, a tire from Kumho Tire U.S.A. Inc. has won a 2013 Red Dot Design Award.
The tire maker picked up the prize—presented by the Germany-based Red Dot Institute—in the category of product design for its eco-friendly Ecowing ES01 (KH27). Judges cited the company for its highly recognized and superb design capabilities, according to a Kumho press release.
The Ecowing ES01 was designed as an eco-friendly product for the European market. Kumho said it features maximized energy efficiency through reduction of rolling resistance to ensure optimal drive stability while also increasing wet grip.