Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Tire
    • Airless Tires
    • Non-Tire
    • More News
    • Suppliers
    • Silicone
    • Latex
    • Technical Notebooks
    • Opinion
    • Online Exclusive
    • Special Reports
    • Automotive
    • Executive Action
    • Government/Legal
    • Sustainability
    • Blogs
      • Products
      • Wacky World of Rubber
    • Best Places to Work
    • War in Ukraine
    • Rubber Division IEC
    • ITEC
    • Women Breaking the Mold
  • PFAS
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • PFAS Live
    • Ask the Expert
    • International Tire Exhibition & Conference (ITEC)
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
May 01, 2013 02:00 AM

Yokohama rated first in China OE satisfaction index study

European Rubber Journal Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    TOKYO—Yokohama Rubber Co. Ltd said it has been ranked first in the 2012 China Original Equipment Tire Satisfaction Index Study, carried out by research firm JD Power Asia Pacific.

    JD Power presented a plaque to Yokohama during an April 21 ceremony at the Auto Shanghai 2013 trade show.

    In the study, Yokohama came in first for overall satisfaction with 843 points and was particularly highly evaluated for its tires' durability, handling and ride, the company said May 1 in a news release.

    Yokohama said that, according to JD Power, customer satisfaction with OE tires greatly affects the choice of replacement tires, and among customers who were highly satisfied, more than 36 percent, said they would buy the same tire brand for replacement tires.

    The 2012 China Original Equipment Tire Satisfaction Index Study measured satisfaction with original equipment tires expressed by new vehicle owners during the first 12 to 24 months of ownership, indexing satisfaction on a 1,000-point scale. JD Power conducted the study from February to May 2012, among people who purchased a new vehicle between February 2010 and May 2011. More than 12,000 new-vehicle owners responded to the survey.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    UAW adds 38 GM, Stellantis parts distribution centers to strike
    2
    WDK warns of 'immense pressure' on German rubber industry
    3
    ARPM webinar: Prolonged UAW strike would hit auto suppliers hard
    4
    Federica Tondini, Prometeon Tyre Group | Women Breaking the Mold 2023
    5
    Breaking molds, inspiring an entire industry | Women Breaking the Mold 2023
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Tire
      • Airless Tires
      • Non-Tire
      • More News
        • Automotive
        • Executive Action
        • Government/Legal
        • Sustainability
        • Blogs
          • Products
          • Wacky World of Rubber
      • Suppliers
      • Silicone
      • Latex
      • Technical Notebooks
      • Opinion
      • Online Exclusive
      • Special Reports
        • Best Places to Work
        • War in Ukraine
        • Rubber Division IEC
        • ITEC
        • Women Breaking the Mold
    • PFAS
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • International Tire Exhibition & Conference (ITEC)
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • PFAS Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION