DAYTONA BEACH, Fla.—Leading up to Earth Day and Arbor Day, NASCAR is partnering with Liberty Tire Recycling L.L.C. to launch two initiatives focused on environmental sustainability, NASCAR Race to Green and the NASCAR Green Clean Air Tree Planting Program.
NASCAR Race to Green will galvanize teams, tracks, drivers, official NASCAR partners—including Goodyear — and motorsports fans around the theme of protecting and preserving the environment, NASCAR said. The program will highlight accomplishments, events and activities talking place in motorsports in the key areas of waste, emissions and power.
Liberty Tire Recycling has been named the official tire recycler of NASCAR Green. NASCAR claims to have the largest recycling program in sports, "including a comprehensive effort that accounts for approximately 120,000 Goodyear tires recycled across NASCAR's top three national series each year. Liberty Tire Recycling will join other Official NASCAR Green partners, which comprise a comprehensive recycling program, including Coca-Cola, MillerCoors, Creative Recycling, Goodyear, Safety-Kleen and Sprint," NASCAR said.
Race to Green includes a call-to-action for fans and the industry to pledge trees, which will be planted across the country and in areas recently devastated by natural disasters. Those interested in participating can visit NASCAR's website to donate trees—$1 per tree for a 2- to 3-foot sapling—to be planted in those areas.
The NASCAR Green Clean Air Tree Planting Program will involve the planting of trees to absorb carbon emissions equivalent to all those produced by racing in NASCAR's three national series during an entire season, NASCAR said.