CYPRESS, Calif.—Nitto Tire U.S.A. Inc. has launched an Ambassador program as the latest extension of its community building efforts.
The program is part of its overall social strategy for 2013 and focuses on engaging with its community of followers and advocates, according to Nitto. The company recently eclipsed 3 million fans on Facebook, becoming the third most followed Japanese company, behind Nissan and Sony, the company said.
Nitto said the Ambassador program offers Nitto's most loyal enthusiasts the opportunity to become leaders and influencers within their peer groups. Membership in the program brings access to special Nitto and automotive content such as videos, articles, images and interviews. Members can share that information through their personal social media channels on Facebook, Twitter, etc., and gain rewards points, with a leader board tracking the most influential members in the community, Nitto said.