OFFENBACH, Germany— Falken Tyres Europe said it will be the first tire company to use digital screens to advertise its products on the M5 and M6 highways in England.
The company said the advertising will be used to "reach out strategically" to motorists, especially those traveling during the Easter holiday.
The boards display advertisements on both their north and south sides, rotating a 15-second Falken advertisement every minute, 24 hours a day. The advertisements will be displayed for 14 days.