CYPRESS, Calif.— Toyo Tire U.S.A. Corp. will become a sponsor of the Targa Trophy, a series of nine-car culture events throughout Southern California, for 2013.
Targa Trophy events include rallies that take participants to exclusive destinations, events and car corrals at some of the best lifestyle venues in the U.S.
The premier event is the Targa Trophy California 1000, an invitation-only, three-day rally running Sept. 19-21.
During the 2013 Targa Trophy series, Toyo Tires said it will support each of the events as a series sponsor, while also being the official tire sponsor of the Targa Trophy Experience, during which Toyo Tires will have logo branding on all participating cars. Entries are estimated to be more than 150 vehicles.
Financial terms of the arrangement were not disclosed.
The first event—the German Car Festival in San Diego—took place March 23.