FULLERTON, Calif.—Norio Karashima, former president and CEO of Yokohama Tire Corp., is returning to the Yokohama Tire Co. Ltd. subsidiary's Fullerton headquarters as executive adviser.
Karashima has a deep understanding of the company's long-term plans, goals and capabilities, knows the market and dealer network in the U.S., said Yasushi Tanaka, Yokohama Tire president and CEO. He said Karashima is in a unique position to advise the firm's executive management.
Karashima served as president of the U.S. subsidiary from 2004-08, and most recently was director and executive vice president and chief global marketing officer for the Japanese tire and other rubber products manufacturer.