BOSTON—Cabot Corp. has unveiled a new brand identity to emphasize its role in specialty chemicals and performance materials.
The carbon black producer's makeover includes a new logo; more emphasis on the how Cabot's products are used in major markets; and a new product indicator, called Cabot Labs, that identifies how Cabot's knowledge is applied to create new products and processes.
Cabot said its new corporate logo connects the company's past with its future. The logo maintains the all-black, all-capital letters of "CABOT," in a nod to the firm's heritage. The new chevron represents the brand theme of advancing, while the red, orange and yellow color palette emphasizes Cabot's approachable, collaborative spirit, and energetic approach to innovation and customer service, according to the company.
The added dimension and colors highlight the many facets of Cabot's businesses, Cabot said.
"We believe our new brand will help us more strongly convey why we should be a partner of choice for our customers, employees and investors," said Patrick Prevost, Cabot president and CEO.