CYPRESS, Calif.—Toyo Tire U.S.A. Corp. has signed on again as a sponsor for the Ultimate Fighting Championship.
The agreement extends through 2013 Toyo's involvement with UFC, which began in 2007. The sponsorship includes live events broadcast to more than 800 million households worldwide, Toyo said.
Toyo said it will have an expanded presence via UFC broadcasts on FUEL TV and FX, as well as pay-per-view. Toyo Tires will have digital banners, video features and home page takeovers.
UFC.com averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access, according to Toyo.