NASHVILLE, Tenn.—Bridgestone Americas Tire Operations is partnering with DreamWorks Animation L.L.C. on a multifaceted promotional campaign and sweepstakes tied to an animated film scheduled to hit theaters in July.
Turbo is about a garden snail who dreams of competing in the Indy 500.
Bridgestone said Firestone racing tires, the official tire of IZOD IndyCar Series, are featured in the movie, which is partly set at the Indianapolis Motor Speedway during the Indy 500. The filmmakers worked closely with Al Speyer, Bridgestone Americas' executive director of motorsports, and Firestone Racing engineers to understand the technology to ensure accuracy and authenticity, Bridgestone said.