WAYNE, N.J.—Roofing products maker GAF has received an Emmy award nomination for its “Scary Experience” television commercial.
The nomination in the “Editor: Short Form” category from the New York Emmy Awards is for a commercial starring Jesse the Jack Russell terrier. In the ad Jesse runs around the interior of a house, scared by a thunderstorm. Passing multiple puddles in the home he hides under the bed. When he sticks his face out from under the bed, the camera shows the rest of the family is hiding under the bed as well.
The video was produced by John Rathjen, manager of media production for GAF's internal ad agency.
The commercial has run nationwide and can be seen at http://www.gaf.com/Video_Library/1_5fjfv782.