HERZOGENAURACH, Germany—Granules of foamed thermoplastic polyurethane are central to Adidas's new 'Boost' running-shoe technology, launched in New York Feb. 13.
Adidas claims the new technology offers "a new way to run" with this foam, which the footwear giant's Eric Liedtke, head of Sport Performance, says, "provides the highest energy return in any running product."
According to Liedtke, "Everyone wants more energy … whether you're running a marathon, training for an upcoming season or just trying to get back in shape."