TOKYO—Yokohama Rubber Co. said it will create a wholly owned sales subsidiary in Singapore to serve as the sales and marketing base for its industrial products group in the Southeast Asia, Pacific and South Asia regions.
The subsidiary will handle conveyor belts, marine hoses, pneumatic fenders, hydraulic hoses and sealants for construction when it starts up in April.
In its "Grand Design 100" management plan, Yokohama Rubber aims to increase the overseas sales ratio over its non-tire business, which includes industrial products, aircraft fixtures components and golf equipment from 33 to 50 percent by 2017.