HOT SPRINGS, Ark.—Alliance Rubber Co. has launched a Spanish-language website to allow more Spanish-speaking distributors to obtain news and information about the company's rubber bands, office and packaging supplies.
The new site is at, http://www.ligasdehule.com. It allows Spanish-speaking consumers to search and compare features and benefits, the company said.
Alliance's English-language site is http://www.rubberband.com.
Alliance President Bonnie Swayze said the new site will enable the company to reach out to an underserved audience.