NASHVILLE, Tenn.—Bridgestone Americas' Firestone brand will remain the sole tire supplier to the IZOD IndyCar Series through the 2018 race season, continuing a partnership between that began in 1996.
The announcement confirms the Firestone brand's participation in the 100th running of the Indianapolis 500-Mile Race, taking place in 2016. Bridgestone said it will increase its commitment to and investments in the series to help maximize growth potential.
The expanded agreement begins in 2014 and includes tires and technical support, investments in advertising, event promotions, at-track signage, hospitality, race title sponsorships and other programs, Bridgestone said. Specific details of the agreement and relationship will be announced next year. Firestone's title sponsorship and official tire status of the Firestone Indy Lights Series will run through 2013.