BRUSSELS, Belgium—The European Rubber & Tyre Manufacturers Association has labeled a Nokian Tyres Ltd. ice and snow tire label misleading, and asked European authorities to put an end to it.
Nokian hasn't commented on the complaint.
The EU tire label introduced Nov. 1 provides information on rolling resistance, wet grip and external tire rolling noise. The official label doesn't give any grading information on ice and snow performance because the official ice test method is available today, ETRMA said.
The association said since 2010 the industry has been developing a reliable and objective ice test method to measure this performance, but this work hasn't been concluded.
ETRMA members, except "obviously" Nokian Tyres, are distancing themselves from Nokian's launch of an ice and snow sticker introduced for the winter season 2012-13 inFinland, Norway and Sweden, the association said.
"The classification from G to A of the tire performance on ice and snow is not relevant from the test performance point of view," ETRMA said. As a result, this sticker would give consumers the misleading impression that today ice and snow grip grading is possible.