HANOVER, Germany (Nov. 13, 2012)—Continental A.G. is renaming its Industrial Tires business unit Commercial Specialty Tires.
The new name is part of the company's global strategy and paves the ground for future growth in the segment of specialty tire segment, Conti said. The firm's strategy to 2025 includes a plan to enter new business segments such as large and off-road mining tires and other high-profit segments.
The rechristening started in October 2012 and is expected to be completed by January. Conti said it expects to give more details of its plans in the segment in January 2013.