BRUSSELS, Belgium (Nov. 1, 2012)—Today begins the mandatory application of labels denoting fuel efficiency, wet grip and rolling noise on all replacement passenger tires sold in the European Union, according to the European Tyre & Rubber Manufacturers Association.
“A new and now compulsory EU label will grade tires from A to G for rolling resistance (fuel efficiency) and wet grip (safety), whilst the number of dBs on the label will display their rolling noise,” the ETRMA said.
This is the first such label in the world, introduced concurrently with strict new EU regulations setting minimum tire performance requirements for rolling resistance, wet grip and noise, the association said.
“From the manufacturers' point of view, this will have the effect of enhancing already fierce competition,” it said. “Furthermore, the manufacturers will benefit from visible product differentiation resulting from increased transparency on the quality of three of the many characteristics of a tire.
“As a result, consumers will now be able to effectively compare tires on the basis of selected three performances that were so far little known,” the ETRMA said.
U.S. tire makers are waiting for the proposed labeling and consumer education provisions of the tire fuel efficiency standard issued by the National Highway Traffic Safety Administration in March 2010. They expect the release of those documents sometime next year.
Unlike the EU label, the U.S. tire label will include ratings for rolling resistance, traction and treadwear.