WAYNE, N.J. (Oct. 16, 2012)—Hankook Tire Corp. has unveiled its “Be One With It” winter global television ad campaign.
Continuing from its "Sky Jumper" theme in a previous ad, Hankook's "Be One With It—Snowboarder" campaign will start airing in October and run through year-end across North America and Europe.
The theme is maintained with the core message that symbolizes a sense of unity between drivers and their tires, according to Hankook.
Aiming to communicate what the tire marketer claims as its edge over competitors, the TV ad illustrates interspersed sequences between both a driver and a snow boarder barreling through a wintry landscape.
The spot was filmed in snow-covered mountains in New Zealand at an altitude of almost 4,000 feet, Hankook said.
"Be One With It—Snowboarder" will first appear in Germany, followed by Italy, Hungary, Russia, the U.S. and Canada, Hankook said.