ROMULUS, Mich. (Oct. 12, 2012)—Thermoplastic elastomer distributor Alliance Polymers and Services L.L.C. said it will begin selling proprietary thermoplastic vulcanizates and SEBS-based TPE compounds by the end of the year.
The company said the TPVs will be sold under the brand name Viprene, and the SEBS compounds as Styflex.
Alliance said it will continue to sell Elastollan thermoplastic polyurethanes from BASF Corp. and Maxelast TPEs from Polymax.
Alliance owners Stephane Morin and Roger Huarng said the company offering its own branded products is a natural progression, and informal market research indicates Alliance customers and prospects will welcome the addition.