DULUTH, Ga. (Oct. 1, 2012)—Vytex natural rubber latex creator Vystar Corp. has acquired SleepHealth L.L.C. to give the company another avenue for expansion.
Based in Monroe, Ga., SleepHealth provides sleep lab management services to hospitals and physicians' offices in the Southeastern U.S.
Vystar will help SleepHealth expand geographically while SleepHealth gives Vystar a strong growth opportunity with access to the medical market through its customer base for Vystar's recently introduced bedding and pillow products, according to William Doyle, president and CEO of Vystar. Those include mattresses and mattress toppers made with Vytex and produced by Islatex, a sustainable business based in Guate-mala.
Vystar and Islatex began collaborating in June on the production of 100-percent natural rubber latex foam material for use in bedding products made with Vytex.
The acquisition of SleepHealth also opens the door to move other offerings into the market from Vystar—the exclusive producer of Vytex, an all-natural material that contains significantly reduced levels of non-rubber particles and proteins found in NR latex. Those products include gloves, cohesive bandages and similar offerings.
SleepHealth's customer base will be a good starting point to promote new consumer goods made with Vytex, including its TamicareFashion-Hygiene line of undergarments, condoms and other products, Doyle said.
“We're looking to get our foam products into the market,” according to Joanne Kearney, Vystar vice president of marketing. “This gives us a toehold in the medical device industry.”
Doyle said SleepHealth is a solidly run company “with national potential in a growing industry.” The sleep disorder market has seen double-digit growth over the last several years, and is projected to reach $5.8 billion in sales by 2015, he said, citing a Global Industry Analysts Inc. research report.
Duluth-headquartered Vystar has branched out over the last few years and has been building a line of products and partnering with manufacturers for production. The company said it will expand its business into two operations, the Vytex Division and the SleepHealth Division.
Vystar said it will maintain existing staff while bringing on board additional personnel as needed to allow for expansion.