AKRON (Aug. 16, 2012) — Goodyear has launched a Spanish-language website in the hope of providing improved communication with a growing Hispanic tire-buying population.
The new site, espanol.goodyear.com, includes many of the features on Goodyear's existing consumer site, including a tire/retailer selection process by vehicle or tire size. This functionality includes the identification of retail locations, tire features and benefits, and Manufacturer's Suggested Retail Pricing.
“This is a continued investment by Goodyear to connect qualified North American shoppers with retailers, while offering consumers easy access to the best Goodyear tires to match their needs,” said Mike Dauberman, Goodyear director of interactive marketing. He said online tire shopping is growing rapidly—for information-gathering, scheduling an appointment or even purchasing.
The site also contains sections in Spanish dedicated to auto and tire care, Goodyear's store network and retail promotions.