STURTEVANT, Wis.—The combined medical operations of Lexington Precision Corp. and Quality Synthetic Rubber Inc. have a new name and an expanded focus.
The moniker for the business is Qure Medical, which was chosen for a couple of reasons, according to Nick Brust, who is in the new position of director of sales, engineered products group.
First, the letter “Q” ties in with the names adorning the other company operations. In addition, he said the word “Qure” can refer to both curing silicone—which the company excels at—and curing people, which the medical components help facilitate.
When Lexington purchased QSR in July, it created a medical unit with roughly $50 million in sales and three separate brand names: Lexington Medical; Medical Elastomer Development Inc., or Med Inc., from QSR; and Limtech, from the Sturtevant-based business QSR acquired in November 2011.
The three U.S. facilities that house medical goods manufacturing for the unit—Twinsburg, Ohio; Sturtevant; and what will be the medical headquarters in Rock Hill, S.C.—all will have the Qure Medical name on them.
It may take some time for the transition, but a letter already is out with the announcement and company staff will call on all customers to let them know what's going on, Brust said.
“We wanted something that was easy to remember for name recognition,” he said. “Some longtime customers will get confused, but it will come around as we get our name out.”
With all the expertise contained at its medical businesses, the new Qure Medical will aim to be more than just component manufacturers, said Brust, who will be based out of his home near the Sturtevant location. It will look to branch out into offering subassemblies and whole product assemblies to take advantage of its broad range of internal capabilities.
“We were very good at molding parts, but we want to do some value-added services,” he said. “We have the expertise so we want to be able to provide some of these full and subassemblies.”
The combined operations already overmold onto various substrates such as silicone rubber, plastics and metal, and do supply some subassemblies. But many of the components supplied to customers are then sent out again to other locations for assembly—a practice Qure Medical hopes to benefit from.
“If we can offer those assemblies, the parts can all stay in our clean rooms. They can be molded and assembled and packaged in one place,” Brust said. “If it's all done in one shop in one clean room, then the parts stay as clean as possible. That's our expertise. We know silicone and rubber, so we know how to handle and assemble them.”
Each of the three U.S. manufacturing locations has different specialties, so that will come into consideration when deciding which projects go where, he said.
Rock Hill makes products out of polyisoprene and other rubber materials; Twinsburg has extrusion capability along with liquid injection molding and transfer molding; and Sturtevant does LIM along with some overmolding and subassembly work.
“We look at it from the top level to see which facility makes the most sense for those types of projects,” Brust said. “We have the same goal. We want to grow and we want to do it together.”
With that in mind, he added that it will be the sales group's job to bring in multiple projects so all of the factories will benefit.