CLEVELAND (July 4, 2012)—Pirelli Tire North America Inc. will offer attendees at this year's International Tire Exhibition & Conference a hands-on driving experience during the technical conference and exhibition in Cleveland.
The driving experience, a first at ITEC, will take place in the parking lot of the I-X Center, venue of the Sept. 18-20 event.
Participants who register at the Pirelli exhibit inside the I-X Center will be given an appointment to drive premium vehicles fitted with Pirelli tires. Pirelli said the “Drive & Learn” experience will highlight the company's P Zero ultra-high-performance tires.
“Pirelli is pleased to show its continued support for the independent dealer channel by once again being a sponsor and exhibitor at ITEC,” said Paolo Ferrari, NAFTA chairman and CEO for the company.
Participants will attend a short seminar/briefing prior to driving on the purpose-built autocross track.
For more information about ITEC, go to www.itec-tireshow.com.