BEIJING (April 12, 2012)—Triangle Group Co. Ltd. has been named as one of 141 Chinese companies to act as a brand development leader.
Triangle claims it is the only such company within the tire industry.
As a named company, Triangle is expected to develop case studies, training programs, and offer guidance to other Chinese companies on ways to develop and promote their brand in international markets.
Triangle also was named as a regional center of innovation by the Shandong Department of Science and Technology. The program is part of China's 11th five-year plan, which aims to identify innovative companies.
Firms designated by the department are expected to carry out technological research and development projects, build strength in core competitiveness and give support to other enterprises in innovation skills.