CYPRESS, Calif. (April 6, 2012)—Toyo Tire U.S.A. Corp. will continue as the official tire of the Ultimate Fighting Championship this year.
During the 2012 season, the Toyo Tires logo will be displayed inside The Octagon during six UFC pay-per-view television events and several UFC events on FX and FUELTV.
Toyo also will have an increased presence on UFC.com this year and plans to again incorporate UFC and mixed martial arts fighters into its marketing efforts. The company promotes the affiliation and activities through its consumer website and social media sites.
“This is a huge, year-round sport that is highly visible. We have received an overwhelmingly positive response regarding our association with the UFC, both from our dealers and consumers, many of whom are avid UFC fans,” said Amy Coleman, Toyo's senior director of marketing.
Toyo first became the UFC official tire in 2006 and has sponsored UFC and individual athletes, such as Middleweight Mark Munoz, Lightweight Anthony Pettis and Light Heavyweight Brandon Vera.
UFC programming is broadcast in more than 149 countries and territories, reaching almost a million homes worldwide, in 20 different languages, according to Toyo.