SHAWBURY, England (April 3, 2012)—Smithers Rapra said it is abandoning the iSmithers name, taking the products and services previously collected under that banner under the Smithers Rapra brand.
The plastics, rubber and composites-related products and services previously marketed under iSmithers can now be found in their new home at info.smithersrapra.com .
Smithers also said the former Pira International organization will now be renamed Smithers Pira. The company also said Smithers Apex is the new name of the organization previously known as IntertechPira.
The company said it hopes the changes will simplify and clarify the offerings in this area as the Smithers Group continues to grow and develop.