HANOVER, Germany (Feb. 14, 2012)—Starting in April, Continental A.G. and Marangoni Group, an Italian supplier of retreading systems, plan to change their alliance structure in Europe, with Conti continuing to use Marangoni technology but marketing it through Conti's own systems.
“After the successful introduction of ContiTread on the European market through a licensing agreement in 2008, tread liners will be promoted and marketed directly by our group's sales organization” beginning in April, said Christian Sass, director retread business Commercial Vehicles Tires for Continental.
“The evolution of the business model will further strengthen the long-time industrial collaboration with Marangoni and allow us to benefit from the extensive know-how of Marangoni in the retreading technology,” Sass said.