TAIPEI, Taiwan (Nov. 21, 2011)—Maxxis International has been named one of Taiwan's top 20 global brands for the ninth straight year by a global branding consultancy.
The listing was announced recently by Interbrand. That firm is a division of Omnicom Group, a global branding consultancy specializing in brand services that include brand analytics, strategy, valuation, corporate design, digital brand management and naming.
Maxxis has been included in Interbrand's top 10 since the list was first issued in 2003 and, according to the tire marketer, was the only tire company to make the ranking. The company placed eighth on the 2011 list, with an estimated brand value of $335 million.
Interbrand cited several factors in explaining Maxxis' place on the list, including the company's growth in key areas. The branding firm noted that while competitors have shut down factories due to rising costs and declining purchasing power, Maxxis plans to open new manufacturing facilities in Chongqing and Xiamen, China, and in Taiwan. It also cited new contracts the company has signed with Mercedes-Benz in China, Nissan in Mexico and three Indian automobile companies.