CYPRESS, Calif. (Nov. 9, 2011)—Tatsuo Mitsuhata has been named president and CEO of Toyo Tire U.S.A. Corp., the U.S. arm of Toyo Tire & Rubber Co. Ltd., effective Jan. 1.
Currently general manager of sales strategy in Toyo's Overseas Sales Division, Mitsuhata will succeed Yashushi Takagi, president and CEO since January 2009. Takagi will return to Japan as general manager of corporate planning for Toyo Tires in January.
Among Mitsuhata's posts during his 23 years with Toyo were heading up Middle East sales operations from offices in Athens, overseeing sales in the Middle East, Africa, South East Asia and China from Toyo offices in Japan, and serving as vice president of Toyo Tire Europe GmbH from 2008-2011, where he oversaw sales operations in Belgium, Italy, Luxembourg, Netherlands and the United Kingdom.
From 1994-98 he was Toyo Tire U.S.A's coordination manager.