LAS VEGAS (Nov. 2, 2011)—Hankook Tire America Corp. hopes to help motorists nip high fuel costs in the bud with its new Enfren Eco all-season performance tire, which boasts advanced technology and improved fuel economy along with low rolling resistance.
The Enfren Eco, unveiled at the Specialty Equipment Market Association show in Las Vegas, has been designed for fuel-efficient and hybrid vehicles, Hankook said, and offers consumers an energy saving, low-rolling-resistance replacement tire with all-season performance.
To maximize Enfren Eco's fuel economy, the tire maker said its engineers used a high silica rubber tread compound that lowers the tire's rolling resistance and also provides improved wet braking and dry handling performance. The tire features a leaf-shaped tread block design reflecting its eco-friendly concept and a solid center rib that allows for better steering and feel as well as lower rolling resistance.
The company launched the first generation of the Enfren in 2008 in the Korean domestic market, then rolled out the tire in Australia and Japan in 2009 and China in 2010. The new version offers an 18-percent reduction in rolling resistance over its predecessor, Hankook said, noting the tire will be launched first in the U.S., with introductions in other markets to follow.
The Enfren Eco will be available in five sizes beginning in the first quarter of 2012, followed by three additional sizes in the second quarter of 2012. The initial run of sizes will include: 185/65R15H; 195/60R15H; 195/65R15H; 215/60R16H; and 205/55R16H. The second quarter 2012 additions to the line will include sizes 195/55R16V, 215/45R17V and 205/65R16H.
Hankook said the Enfren Eco and all of its tires utilize the company's proprietary Kontrol Technology, which focuses on four main areas that consumers identified as key when choosing quality tires: performance; safety; comfort; and a tire's impact on the environment.