FORT MILL, S.C. (Oct. 12, 2011)—Continental Tire the Americas L.L.C.'s General Tire brand and marketing and creative firm Mad Media have won an EMPixx Award.
The award was for General's fast-paced 30-second commercial featuring world champion off-road racer “Ballistic” BJ Baldwin in his truck, which is fitted with General Grabber competition tires and is shown driving through rigorous terrain.
The EMPixx Awards, sponsored by the American Pixel Academy, honors excellence in the areas of five moving pixels, including television commercials.
The spot was filmed in the Nevada desert by Mad Media of Oceanside, Calif., Conti said.