BUCHAREST, Romania (Sept. 1, 2011)—Pirelli chairman Marco Tronchetti Provera outlined the development of the Italian manufacturer's industrial presence in Romania to the country's president, Traian Basescu, in an Aug. 31 meeting in Bucharest.
The meeting followed a visit by Romania's Prime Minister Emil Boc to Pirelli's industrial hub in Slatina, Romania, the prior day, Pirelli said in a news release. Pirelli Tire CEO Francesco Gori and the Italian ambassador to Romania, Mario Cospito, were also present at the meeting with the president.
Pirelli has been in Romania since 2005 and by 2010 had already invested about $425 million. This will rise by 50 percent by 2014, partly because of the planned expansion of the tire factory in Slatina that also includes a financial contribution from the government, Pirelli said.
President Basescu was shown the social and cultural activities undertaken by Pirelli in the country. These include a partnership with the University of Craiova in the area of technological innovation, the promotion of Italian culture in Slatina, support for the cooperation between Milan's Niguarda hospital and Slatina's, as well as the InterCampus initiative with FC Internazionale Milano.