CYPRESS, Calif. (Aug. 18, 2011)—Toyo Tire U.S.A. Corp. has debuted its latest TV commercial with the new worldwide tagline, “Driven to Perform.”
Produced by Marshall Advertising & Design, the 30-second commercial delivers a blend of images and music that focus on the drive and determination found inside people driven to be the best.
“Driven to Perform” also mirrors the company's sponsorship commitments to college athletics, such as track and field, basketball and football; the sport of mixed martial arts; and to motorsports. The commercial is now available to Toyo Tires dealers to incorporate in their ad campaigns, the Cypress-based company said.
“Driven to Perform is a powerful message about the Toyo Tires brand philosophy,” said Amy Coleman, senior director of marketing for Toyo Tire. “It shows our desire to excel in everything we do, from building the best products to providing exceptional support to our dealers and fostering lasting relationships with our customers nationwide.”