NASHVILLE, Tenn. (Aug. 15, 2011)—Bridgestone Brands L.L.C. is suing a small Vermont-based clothing store for trademark infringement over the use of a logo similar to the famous Firestone logo.
JamGoods Inc. sells a range of clothing with logos that look similar to well-known brands, such as Twitter, Becks and, more recently, Firestone.
The company introduced some hats bearing the name Firstube, using the same colors and typeface (Old English font) as the established Firestone logo.
In a court filing, Bridgestone Brands goes into great detail about the clothing ranges it offers bearing the Firestone brand and logo and said the use of the similar branding by JamGoods damages their business.
Bridgestone said it wrote to defendant JamGoods Inc. and asked that it stop selling the infringing cap, but received no response. On July 29, it filed suit against the company and associated individuals.