CYPRESS, Calif. (July 25, 2011)—Toyo Tire U.S.A. Corp. has hired Amy Coleman, most recently director of marketing for Fleetwood RV Inc., as senior director of marketing.
Coleman is responsible for leading all aspects of the company's marketing, focusing on business growth while enhancing brand equity and awareness.
The department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.
Her tenure at Fleetwood RV spanned more than 15 years, Toyo said. While there, Coleman led a wide range of marketing initiatives that helped make Fleetwood one of the most widely acknowledged recreational vehicle brands, according to Toyo.